Smartsims accelerates business learning through computer simulation. Started in 1992 as a research and consulting team at the University of Auckland, the goal was to create resources to improve the learning process for business participants and businesses. Simulation was the best way to get people more actively involved in the learning process, and so to improve the effectiveness and efficiency of the learning.
Smartsims business simulations ensure participants consider the circumstances of Customer, Competitors and Company Competence [the 3 C's] and engage in decisions on Product, Price, Promotion, and Place (Distribution) [the 4 P's] specific to either general business strategy or marketing strategy and implementation depending on the course focus. They are required to analyze data, collaborate with each other, and make decisions just like managers in the real world with their performance being ranked on Shareholder Value against other teams.