AdSim is a computer-based Advertising Simulation of the Digital Camera division of a Consumer Electronics Corporation. Participants get the opportunity to experience and understand many of the key decision required to plan and implement an Integrated Marketing Communications (IMC) Plan. AdSim will give participants the opportunity to have practical hands on experience at making critical advertising decisions and seeing the outcome in a live, interactive case study.
The Planning Stage includes setting goals and designing both Advertising strategies and tactics to reach these goals. The Implementation Stage entails Brand Positioning, Advertising Agency and Media Selection according to the plan. The Evaluation Stage consists of analyzing past performance in relation to marketing goals. This third stage indicates the interrelated, ongoing nature of the Advertising management process. That is, the results of this stage are used in planning goals and strategies for future periods. So the cycle continues.