Music2Go (M2G) is a computer-based marketing simulation. It is being used as an interactive tool to enhance the integration and learning of the basic concepts of marketing in a simulation based on real world industry data. Music2Go will give participants the opportunity to have practical hands on experience at making critical marketing decisions and seeing the outcome in a live, interactive case study.
Participants take over an MP3 Player division of a large Consumer Electronics Corporation. The division was created to launch an assault on the MP3 Player market and participants have the opportunity to formulate their Sales, Marketing and Distribution strategy. The challenge is to build their firm into the leading player in the market.